Pandora current song: Just a Dream, Nelly
What is social media?
Social media has infiltrated our lives and taken over the way we communicate information. It has become grossly popular with highly accessible techniques and spread virally through multiple channels at once. It’s free, extremely easy to use, and it’s reach is endless. It’s completely revolutionizing the way we do business. Free, easy, endless. You can’t beat that.
We as consumers are starting to genuinely trust third-party content far more than corporate-produced content. This means we look to other consumers for their advice more than going to a corporate website for their highly sculpted, one-sided story. Social media is “people-powered advertising.” Real people transforming real messages to other real people. It “seems” less invasive and more acceptable. The old saying “keep personal out of business” is long gone. We are naturally social butterflies and want people to enjoy and experience what we like and love. But the social interaction comes as a multi-way street with endless means to spread the word whether it’s Facebook, YouTube, Flickr, blogging, Twitter, or any other social sharing. Social media can interlock everything we do, so be careful how you use it.
